200+ Acre West Omaha Community Builds Early Leasing Momentum Led by Poag Development Group and JLL
OMAHA, NE – December 18, 2025 – Jasper Stone Partners and Poag Development Group today announced early leasing momentum for Avenue One, Omaha’s landmark 200-acre mixed-use destination at 192nd Street and West Dodge Road, with approximately 75% of Phase 1 retail now leased or under negotiation. The center is currently under development, with a grand opening anticipated in 2027.
The first wave of signed tenants introduces a carefully curated mix of nationally recognized home furnishing and lifestyle brands, setting the stage for a premier retail experience in the heart of West Omaha.
Signed tenants include Arhaus, West Elm, Williams Sonoma, and Pottery Barn — marking the first Nebraska locations for both Arhaus and West Elm.
Building Omaha’s Next Destination
Phase I of Avenue One’s retail district will encompass approximately 233,000 square feet of high-end specialty retail, grocery, restaurant, and service offerings. The tenant mix is designed to reflect both national brands and local favorites, appealing to the region’s growing population and strong spending power.
JLL Retail is spearheading leasing efforts for Avenue One, ensuring a curated mix of national and regional brands that align with the project’s vision for an elevated, experience-driven destination.
To date, Avenue One has leased 112,000 square feet of space, including the retailers announced as part of this first phase. An additional 63,000 square feet is currently under negotiation, reflecting sustained leasing momentum and robust retailer interest. Of the total leased space, over 45,000 square feet has been publicly announced, with several additional tenants to be revealed in the coming months.
Additional national and regional tenants will be announced in subsequent phases as leasing continues to advance.
Tenant Highlights
Arhaus
About Arhaus
Founded in 1986, Arhaus (NASDAQ: ARHS) is a leader in premium, artisan-crafted and sustainably sourced home furnishings. With more than 100 showrooms and design studios across the United States, Arhaus works directly with artisans and makers around the world to design and source heirloom-quality furniture and décor. The brand is known for its timeless craftsmanship, natural materials, and pieces that bring comfort, beauty, and meaningful design into every home. Arhaus also offers complimentary in-home design services, helping clients create spaces they love. For more information, please visit www.arhaus.com.
West Elm
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and space through creativity, style, and purpose. The brand creates original, modern, and affordable home decor, and curates a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. West Elm is a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
Williams Sonoma
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
Pottery Barn
About Pottery Barn Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.
Executive Commentary
“Avenue One represents the next generation of retail placemaking- a thoughtfully designed, experience-driven environment that brings together shopping, dining, and community in a truly meaningful way. Our vision is to create a destination that reflects the energy and growth of West Omaha while introducing a new level of quality, convenience, and connection. We’re thrilled by the caliber of retailers joining this project and the enthusiasm we’re seeing from both the community and the industry.”
— Josh Poag, President and CEO, Poag Development Group
“Leasing momentum at Avenue One has been exceptionally strong, underscoring the market’s confidence in Omaha’s continued growth and in the quality of this project. Retailers are drawn to Avenue One’s visibility, accessibility, and the long-term vision for a vibrant mixed-use destination. The opportunity to be part of a development of this scale and distinction is truly compelling, and we’re excited to continue bringing best-in-class brands to West Omaha.”
— Jeffrey Hofer, Asset and Development Manager, Jasper Stone Partners
Creating an Elevated Experience
At the heart of Avenue One is a vibrant main-street corridor designed for connection, convenience, and community, featuring:
Curated Retail: A distinctive mix of national and regional brands.
Dining Destinations: Full-service and fast-casual restaurants to encourage all-day activity.
Community Activation: Pedestrian-friendly design and open gathering spaces that promote engagement and lifestyle integration.
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About Avenue One
A destination that Omaha has been desiring, Avenue One brings an unparalleled level of urban living where it is needed most—in the city’s fastest-growing region and along its number-one commerce corridor—West Omaha on Dodge Expressway. Visit, stay, work, and live within over 200 acres centered around a modern adaptation of a traditional main street. Walkable and wellness-centric, Avenue One unites all facets of life with ease, convenience, and vibrancy. Avenue One will create an elevated experience that meets the needs of our guests each and every day. For more information, visit https://avenueoneomaha.com/.
About Jasper Stone Partners
Jasper Stone Partners was founded in 2007 as a boutique private real estate investment firm to source and manage real estate investment opportunities for high-net-worth families and partnerships, and is the master developer for Avenue One. Jasper Stone’s mission is to serve by creating places people love and accomplishes the mission through developing best-in-class residential communities and inspiring commercial projects. For more information, visit https://www.jspdevelopment.com/.
About Poag Development Group
Over three decades ago, Dan Poag, with then-business partner Terry McEwen, founded the predecessor to today’s Poag Development Group and coined the term “lifestyle center” to describe what is now the most in-demand retail real estate design. From subtle design elements to carefully crafted tenant mixes, Poag’s signature ability to translate small details into big experiences creates spaces and places that resonate with comfort, convenience, and connectivity. Poag centers are true community environments, destinations packed with the brands you know and animated with immersive elements that make them memorable and inviting. For more information, visit PoagDevelopmentGroup.com.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
Media Contacts
Melissa Napolitano
Danbury Marketing, on behalf of Poag Development Group
484-918-0643 | melissa@danburymarketinggroup.com